"48% of companies report that ROI for SEO has gone up in the last year. Only 6% say there has been a decrease in ROI."
Source: eConsultancy UK Search Engine Marketing Benchmark Report, April 2009
Usability Analysis
Do you really know your clients? Do your clients really know what they want? Sometimes what they say they want and what they really want can be completely different.
Usability Analysis is the ability to build applications or websites with the end user in mind. In order to do this, the Analyst will gather data from a variety of sources, define the tasks that the end user wishes to complete and then test to make sure that those tasks can be achieved quickly and efficiently.
Without Usability Analysis websites and applications can be developed incorrectly, with the views of the company dictating the end product, rather than the client. In this situation the company ends up paying out a significant amount to fix issues that could have been identified through Usability Analysis.
We have Certified Usability Analysts who are skilled in:
- User Centred Analysis and Conceptual Design
- The Science & Art of Effective Web & Application Design
- Practical Usability Testing
- Putting Research Into Practice