"The average viewing time for a search result was 1.1 seconds. For organic results this was 1.3 seconds, for sponsored result at the top this was 0.8 seconds, dropping to 0.2 seconds for those on the right."
Source: De Vos & Jansen, February 2007
Campaign Management
There are two ways to appear on the first page of Google. One of them is to appear on the natural listings and requires Search Engine Optimisation (SEO) and the other is through Pay Per Click (PPC).
With Pay Per Click you bid on certain keywords such as ‘Brighton Carpets’ and your website link will appear in the Sponsored Links section at the top or right of the first page.
A successful online strategy is to split your online budget between Pay Per Click and Search Engine Optimisation (SEO). This way you get coverage in the Sponsored Links section as well as the natural parts of the results pages.
We understand that PPC is more than just bidding on a few keywords and getting to the top of the Sponsored Links section of Google. It requires campaign management, which includes regular monitoring, reporting and fine tuning in order to achieve success, which could in fact give you better results and cost you less than your original budget.
We have experienced and qualified Adwords professionals who can manage this whole process for you and If you are interested, we can educate you about Adwords along the way.